SEO Website Training Audio Files - Free Downloadable Course
Listen and Learn While You Work Series - Audio Files To Build Your Business
Search engine optimization is the process of making sure that the content on your website, no matter the industry and audience it is for, is good enough for search engines to give it a high ranking. This means you need to know SEO in order to set your lawn care business website up and add content with SEO in mind. This SEO audio training will put you on the right track.
When you employ search engine optimization, your business website’s chances of showing up as one of the top search results increases. This is important because anyone who does a search on the likes of Google is bound to click on the topmost search results.
When your visibility increases and your website becomes one of those top links on the search results page, you have a chance of getting that visitor to turn into a paying customer.
Now, this is very important, whether you are an individual or a business because most searches on the internet start with a search engine. In this book, together, we will go through all that you need to know to get in the game and win some loyal and paying customers. Let’s begin.
With social media and online activity taking over our lives, it has become a necessity for businesses to work on the many strategies that make their online presence effective.
Companies now work on employing professionals whose entire job is to come up with different tactics that help businesses increase their online traffic. This traffic is, more often than not, dictated and redirected from search engines like Google. And to please them, search engine optimization has become a fundamental part of the operation.
Now, a lot of this redirection of traffic is meant to happen organically. If you are a tech-savvy individual who is able to keep up with the changes in the many algorithms employed by search engines, you will be able to make sure (to some extent) that your website never falls off the radar of said search engines.
Strategies that involve such organic ways of building traffic are also a preferred technique no matter what kind of website you run because these strategies bring more customers naturally to the product or service a business offers.
One way to increase incoming traffic to any website is to engage in search engine optimization. Research has shown that this increases your website’s chances of growing traffic by 20 times when compared to paid advertising whether you look at the numbers on a desktop or a mobile.
SEO strategies are not just a practical way of getting more attention from search engines but are also a marketing strategy that continues to reward you and your lawn care website over time. The only thing you need to remember is to stay up to date with the ever- changing rules and regulations set forth by some of the big names in the search engine community.
This includes keeping tabs on including the correct keywords for every bit of content you publish on your website because these keywords help search engines give your page the high ranking it deserves.
This ranking plays a big role in the order in which search results are displayed for any given user query. This, in turn, gives your website the visibility you are shooting for.
Make your content interesting and relevant and over time you will see that something as simple as adding the right keywords will help your traffic skyrocket. In comparison, paid advertising needs to be funded continuously and doesn’t always guarantee the results you hope for.
But this is not just about strategy. Including the right keywords essentially started off as a way to tell the search engine what your content is about and how it should be indexed.
If you do have expansion plans, it doesn’t hurt to consult an expert or hire an agency to get there. The quality of services provided by them are different in terms of scale and quality. So, you need to know a few things before you know which one is good and right for your operations. This is in included in the audio files.
Every search engine uses crawlers to gather information about the content on the internet. These crawlers come back with binary data (in 0s and 1s) that helps the search engine make an index. This index goes through an algorithm designed by the search engine and checks to see if your website matches the query entered by a user.
When you optimize your website for a search engine, what you are doing is making sure that the content on the website has all the requisite information and metadata that any person who is looking for such information is likely to type into the search bar.
This metadata includes the right title, description and tags that are relevant to the corresponding content. This needs to be relevant and informative. Enjoy the SEO audio files, they are downloadable so you can listen whenever it is best for you. The videos are also available if you have time to watch.Audio 1 Introduction To SEO for Businesses
Audio 2 What is SEO?
Audio 3 Keyword Research
Audio 4 On Page SEO
Audio 5 Link Building
Audio 6 Content Marketing Strategy
Audio 7 10 Best SEO Practices
Audio 8 Advanced Tactics
Audio 9 How to Measure and Track SEO Results
Audio 10 Conclusion