I Help Green Industry Businesses Increase Profits and Grow Success

Lawn care business coaching can literally save your tens of thousands of dollars. Thinking of buying a franchise? Your savings just went way up.  

 Have you been wanting to start a fertilization and weed control business or add upsells to your current green industry business?  No need to buy a franchise, I can coach you and get you up and running.  If you already have a business, I specialize in adding upsells that will maximize your profits while making your customers happy ambassadors for your business.

About Diane

When I got my AAS degree in Landscape design, then my BS and MS in Horticulture it allowed me to get my foot in the door at my first green industry business. I managed the propagation section of the third largest plant nursery in America.  After 15 years there and other major wholesale nurseries, I became a Regional Director at a lawn care franchise.  I coached and consulted everything  from business set-up, grass identification, sales, marketing, employees, safety, services, equipment, computer software, pricing, etc.  

I worked with new owners that had no idea what their new business was about to multimillion-dollar businesses that already perfected systems over the years.   I was able to teach tree and shrub sales and servicing across multiple regions in the US.

I went on to manage a lawn care company in Texas.  I was able to take it from a small mowing and maintenance company to a medium size fertilization and weed control company in 3 years.

I want to share my years of experience and success observations with you.  I want to help you be successful and love your business again.

No Time to Wait? Get Started With Our Online 9 Step Roadmap To Starting and Managing a Successful Lawn Care Company Course

You don't need to buy a franchise to get all the training and advice.  No need to pay royalties for the life of your business to pay for training you would receive for a short time. Over 40 videos, checklists, guides, and eBooks, to put you on the path to a successful business.  Tons of bonuses. Check it out today.

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Need Help With Your Business?

There are several ways I can help you grow your business in to a sustainable profitable business that is scaleable for long term success.

One-on-one Consulting

If you are serious about making more profits and happier customers, I would like to talk about how I could help you.  Want to start a lawn business but don't know where to start, I can help you. 

Group Program

In a group program you will be able to attend regular zoom meetings with other owners and with me. Compare notes and ask questions.  

Digital Products

Like to learn on your own? I have courses you can start with.  Several books will be available in 2024. 

Maximize Profits: 10 Upsells You Can Add To Your Green Industry Tomorrow - Attention to Retention and Referrals, and more.

All courses...
  • All courses...
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  • Premium course

Lawn mower safety video course. Great for training employees and safety review meetings. Watch online free.

1 lessons

Easy

Not started

This course contains 20 short videos taking you through free Google application tools you can use to grow your business.

1 lessons

None

Not started

This short course will cover the 3 main situations you encounter with non-turf weed control. Flower and tree beds, hard surface areas, and hard surface areas needing permant control.

1 lessons

Easy

Not started

Fertilization and Weed Control services course. Basics of soil nutrients and pH. Fertilizer lesson, Weed Basics, Broadleaf, Grassy, and Sedge Weed Identification. Weed control products and scheduling. Product purchasing lessons and equipment calibration.

1 lessons

None

Not started

Turfgrass identification short course. Learn how to to identify cool season and warm season grasses. The review lesson will go back through the main points and let you test yourself.

1 lessons

None

Not started

This course will cover why it is important to offer disease control in your business. It covers the main diseases that affect cool and warm season grasses. Emphasizes environmental issues and prevention along with treatment.

1 lessons

Easy

Not started

Why sell insect control services, lawn insect identification and damage. Insecticide products, single and combined. Basic equipment and schedules. Marketing and sales. Environment affects on lawn insects.

1 lessons

Easy

Not started

Learn why you should sell and perform these services. High profit aeration, dethatching, power raking,and verticutting services. Liquid dethatching and aeration. Includes sales and marketing.

1 lessons

Easy

Not started

What makes us different

I want you to succeed in your business.  The key to a sustainable business is making a profit that will allow you to invest back in to the business. Enough profit to make your family comfortable.  Enought to pay your employees well so they will stay with your long term.  Enough that you can buy the best equipment and market for the future.  Predictible income that allows your business sustainable growth each year.  That's our goal.


I have worked with businesses of all size. I have seen fear hold owners back from doing easy profitable services.  I have seen over-spending put businesses with great potential out of business.  Businesses having less than 90% customer retention and high employee turnover struggle needlessly. 


I have seen what works and doesn't work all over the US.  Having training, a budget, and a plan for the future is key.  Let me help you be successful.  Let me show you what the highly successful businesses are doing. 


Let me help you Minimize Your Expenses and Maximize Your Profits With Our SUSTAIN PROFITS System

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Guide: 12 Free Marketing Resources For Lawn Care Companies