new Books Out soon

GROWING PROFITS BOOK SERIES


Growing Profits Series

Sales/Marketing/Social Media

 Books

Website Maintenance For Lawn And Landscape Businesses

A comprehensive eBook packed with expert insights, step-by-step guides, and industry best practices for maintaining your WordPress website. A detailed checklist covering daily, weekly, monthly, and yearly maintenance tasks to keep your site running smoothly. Recommended plugins and tools to streamline your maintenance process and save you time. Strategies for automating routine tasks and leveraging cPanel for server-side optimization.

12 Free Marketing Resources For Lawn Care Companies

Promoting your business doesn’t have to cost a fortune. There are plenty of free, or nearly free, options out there. These are just 12 you can start implementing
immediately. With free, or near free, resources and customer referrals you should be able to grow your business with minimal marketing costs. Download the free 34 page book and make sure you are optimizing these resources.

Profiling Green Industry Customers

By the end of this Profiling Your Green Industry Customers guide, you will have a totally different mindset. This is something that really hasn't been talked about a lot on the Internet much. More importantly, I really feel like this is one of the main reasons why managers fail when it comes to building a lawn care or other green industry business. You must understand your customers to know what services to offer, what marketing should look like, everything.

Behavioral Marketing For Lawn and Landscape Companies

This 118 page ebook teaches your customers how to use psychology and behavioral insights to create powerful marketing strategies that drive conversions and build stronger customer relationships. It offers practical techniques and step-by-step guidance to understand what motivates people, enabling businesses to connect with their audience on a deeper level and achieve lasting success. A 45 page workbook and checklist is included to help master the principles.

Landing Page Persuasion For Lawn and Landscape Businesses

Our Landing Page Persuasion Bundle is a comprehensive package that includes everything you need to master the art of landing page copywriting. This bundle is specifically tailored for lawn care and landscape business owners, ensuring relevance and applicability to your unique needs. Unlike generic marketing resources, this bundle is specifically designed for the lawn care and landscaping industry. Every example, exercise, and tool recommendation is tailored to address the unique challenges and opportunities within your niche.

Lawn Care 

Business Books

Business Systemization For Lawn Care

Some of what you will learn in this eBook is: The #1 mistake most lawn care business owners make when it comes to systemizing their operations (HINT: It's the reason you've been struggling to grow!). A proven step-by-step formula for documenting and optimizing your core business processes including service delivery, scheduling, equipment maintenance, and more! How to improve consistency and quality overnight by leveraging the power of Standard Operating Procedures (SOPs), checklists and workflows

5 Upsells You Can Add Immediately

Free eBook. Learn about adding Soil Testing, pH adjustment, aeration-liquid aeration, moisture retention, and lawn painting services. These services do not need an applicator license so you can learn how to do them and start tomorrow. Most of these services don't require special equipment or use a machine like an aerator that can be rented cheaply.

Equipment Assessment

Free eBook.  Regular equipment assessment is crucial for the success of your business. By evaluating your resources at least once a year, or even 2-3 times a year, you can: Optimize your equipment usage and allocation, Identify outdated or malfunctioning equipment, Determine training needs for your workforce,  Plan for future growth and investments

Lawn Care Company Status Review

Free eBook. This comprehensive guide walks you step-by-step through evaluating all aspects of your business, including: Analyzing your mission, core values and customer perception; Improving work-life balance and time management; Optimizing your finances with smart money management tips; Conducting pricing analysis and identifying new service opportunities; and more

Business Bundle Toolkit

This is a bundle of my BEST tools and resources for helping lawn care business owners streamline operations and improve efficiency. This bundle provides you over 900 done-for-you Excel/Google Sheets business templates, 10 Excel books that can help you use the templates if you are not familiar with Excel/Sheets. It also includes access to 5 online video courses that will teach you to use the basic business tools like Office 365 and Google Tools. Leadership eBooks for encouragement and a lawn care specific systemization book, and more.

S.U.S.T.A.I.N. P.R.O.F.I.T.S. 14 Key Principles For MAXIMUM  Lawn Care Profitability (Coming Feb 2025)

There are 14 key principles that highly successful and profitable green industry companies follow. During my many years of experience as a lawn care business coach, consultant, and manager I collected these processes from these businesses and have put them together in this book. Take advantage of these proven principles to create your own high profit business.

Check Out All The Books In Our Shop

lawn care business success
"Using her knowledge and advise I was able to add several new services to my business and increase profit percentages. Customer retention and referrals are way up. She knows what she is talking about. You can't go wrong following her advise."

Texas Business owner

Hi, I'm Diane Dunn. I want to help you!

As a lawn care business coach and consultant for many years, I have helped many people start their business from scratch. I have seen the added benefits from offering more services to your customers.  These high profit sales can make the difference in whether or not you have sustainable business growth.  I want to help you be as successful and profitable as possible. To learn more about me, you can check out my About Me page.  

Adding additional services to my business made all the difference to my profits.  I had never even thought about lawn or mulch painting.  It was so easy to add soil testing that bought in so much additional revenue from soil pH adjustments.

Jeff L

Texas Business Owner

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What makes us different

I want you to succeed in your business.  The key to a sustainable business is making a profit that will allow you to invest back in to the business. Enough profit to make your family comfortable.  Enought to pay your employees well so they will stay with your long term.  Enough that you can buy the best equipment and market for the future.  Predictible income that allows your business sustainable growth each year.  That's our goal.


I have worked with businesses of all size. I have seen fear hold owners back from doing easy profitable services.  I have seen over-spending put businesses with great potential out of business.  Businesses having less than 90% customer retention and high employee turnover struggle needlessly. 


I have seen what works and doesn't work all over the US.  Having training, a budget, and a plan for the future is key.  Let me help you be successful.  Let me show you what the highly successful businesses are doing. 


Let me help you Minimize Your Expenses and Maximize Your Profits With Smart Business Management